STUDIO WIDE METRICS
Based on 2024/2025 FY results
Average Projects per Creative (Annually)
15–18
Studio C Winning Rate
74%
per designer/copywriter
Average Timeline per Pitch
1.3 weeks
Average Timeline per Project
2.5 months
Pitch to Completion
CREATIVE TEAM OVERVIEW
At Pico Art, all creative roles — whether 2D, 3D, or Copy-based — contribute to and lead different aspects of the creative process. While each discipline has its core strengths, the creative team operates as an intersecting ecosystem, where roles naturally overlap to elevate the final output.
Intersections Between 2D, 3D, and Copy Roles
- •2D designers may influence 3D direction through mood images, colour studies, visual languages, or reference storytelling.
- •3D designers may set tone through spatial logic, experience flow, or visual moodboards that inform 2D and narrative decisions.
- •Copywriters may use online tools or basic Adobe software to create visual slides, reference layouts, or simple graphics.
- •2D and 3D designers may produce basic copy (supported by AI tools) for titles, headers, flowlines, or slide explanation text.
This cross-role flexibility ensures that creative ownership is not siloed — every discipline contributes to the narrative, the visuals, and the experience.
What It Means to Lead a Project
Leading a project at Pico Art goes beyond task execution. It means taking ownership of the creative vision by:
1. Designing and building the presentation deck
- •Not just inserting content, but designing the deck visually and narratively.
- •Ensuring the deck is styled according to the brand, industry, and client identity — NOT using generic templates or recycled slides.
2. Crafting a clear story and persuasive flow
- •Shaping the insight, problem, idea, experience journey, mechanics, and payoff.
- •Ensuring the deck communicates clearly, emotionally, and strategically.
3. Coordinating internal reviews
- •Aligning 2D, 3D, Copy, and Production on concept, accuracy, and storytelling.
- •Ensuring the team stays consistent with the overarching narrative and visual direction.
4. Leading and aligning the creative vision
- •Providing direction and clarity to other team members.
- •Ensuring all creative outputs — visuals, space, narrative — form one cohesive idea.
Clarification on Project Capability
All role capabilities describe what each level is able to lead when assigned projects of that scale — not the size of projects they exclusively work on. This allows creative assignments to remain dynamic while ensuring competency expectations remain clear across all levels.